Direct Mail Cases With Astonishing Stats

Direct mail may seem like an old-fashioned marketing tactic to some, but it’s still an effective way to reach customers. In fact, according to Forbes, 62% of consumers who responded to a direct mail piece within three months went ahead and made a purchase. This is particularly true for high-ticket items and services.


Direct mailing is also a good option for creating genuine relationships between businesses and their customers or prospects. It’s easy to create a more personal touch by including a handwritten note or greeting card in your package. This is especially useful for millennials, who appreciate companies that use this strategy.

Another great benefit of direct mail is that it requires less cognitive effort to process than email. As a result, it can help to boost brand recall. For example, a study published in DMA Response Rate 2018 showed that 9% of consumers could recall a brand after receiving a piece of direct mail with follow-up, while only 44% could do the same for an email.

As a result, it’s important to keep your direct mail pieces simple and easy to understand. Instead of overwhelming your audience with information, focus on a key benefit that will make them want to call or visit your website for more details.

Additionally, it’s important to remember that direct mail works best when paired with other digital marketing tactics. For example, if you’re planning a site-wide sale, sending an email announcement is a great idea, but a follow-up direct mail coupon will be even more effective.

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